Promotion by Borghi India at Mira-Bhayander

MIRA-BHAYANDHAR are 2 Suburbs of Mumbai and BORGHI INDIA decided to follow the SWATCH INDIA INITIATIVE and carried out a Promotion to educate School Children in this area on the types of Cleaning Tools available for keeping your Environment clean.  The Theme of the Promotion was “AAJ BRUSH SE SAFAI KI KYA?” Means “HAVE YOU CLEANED YOUR SURROUNDINGS USING A BRUSH?”  The School Children were asked to write an Essay or Paint a Drawing on this subject.  The competition was held between 17th and 20th of July in over 50 Schools.  On an average 200 Children from each school participated in this competition.  In short 9000 students took part in this competition.  The drawings and Essays were collected and given to 2 Judges for final adjudication, Mr. Vishwanath D. Sabale, Dean, J.J. School of Arts adjudicated the drawings and Mrs. Mohana M., Editor, Clean India Journal adjudicated the Essays.

The Final 5 Winners in each category were felicitated at an event held on 24th July at Nagarbhavan, Bhayandhar.  The Mayor of Mira-Bhayandhar Smt. Dimple Mehta gave Trophies and Certificates to the Winners.  GEBI PRODUCTS, one of leading Borghi Customers in India was kind enough to provide a Kit of Cleaning Tools to all the Winners as well as the VIPs at the function including the Mayor, Judges, Media and Musicians.

During the Campaign BORGHI INDIA created a Song on Cleanliness with a video involving school children cleaning the streets of Mira-Bhayandhar.  This video has become viral on YouTube and all the creators of the Music and Video were felicitated at this function.

The Winners of the competition are listed as under:


Name of the Student School Standard Grade
MAYURI M. VANKAR The Saraswati Vidyalaya VIII First Prize
TASLIMAKHATUN Mira-Bhayandhar Mahanagar Palika School No.0.L VI Second Prize
YAKUB SHAIKH M.B.M.C. School No.18 VII Third Prize
SAKSHI C. NAIK Dynandeep Vidyamandir(Waliv) VIII Fourth Prize
DARSHAN SACHIN REDEKAR Holy Angels English High School V Fifth Prize


Name of the Student School Standard Grade
SHIVAM SINGH Vidyasagar International School IX First Prize
RAKHI SHARMA Z.P. School Gidraipada VII Second Prize
SRUSHTI DATTARAM KANADE Holly Angels English High School X Third Prize
VARSHA UTTAMSINGH RAJPUT Maa Bharti Hindi High School X Fourth Prize
ABHISHEK SHARMA R. K. Memorial High School X Fifth Prize

At the function, all 300 students were invited along with the School Teachers, about 200 of them attended the event.  The Mayor of this Locality presented eh Awards.

Mrs. Mohana when announcing the Winners also explained the use of Cleaning Tools to the children present at the function.  The famous saying in English “CATCH THEM YOUNG” was aptly displayed at this event by involving 9000 children to understand not only the importance of cleanliness but which kind of brush to use to achieve the results.

Enjoy the videos about the event!